Tuesday, July 14, 2009

Nature in Advertisements: SunChips Commercial



SunChips, a popular multigrain chip brand, produced this 2008 ad to inform the audience that they have switched to using solar energy at their California plant to produce their chips. Nature, in this case the sun, is depicted as a force that we can sense, worship, and even use to grow things in. In this ad, SunChips claims that in addition to these, they can capture the sun’s power and use the solar energy to produce chips. With their innovative method, people are now able to taste the sun.



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