Heinrich Reading

The media is constantly using pathos, the appeal of emotion. Many of the ideas people but into are sold on our constant rash of emotions. Consumers constantly buy products that they are made to believe that they need by the media. The government uses fear appeals to rally support for troops and wars and they use fear appeals to gain support for their political campaigns. The use of pathos is all around us, and I think it is really interesting how we know we are being manipulated via pathos appeal, yet we give into it all of the time.