In the Dawn commercial the duck covered in oil represents the effects of mankind on endangering wildlife. Everyone knows what nature is,however in this short clip we see how fragile wildlife is and why its becoming endangered. While endorsing a cause, Dawns main priority is to sale the product, however they have now managed to link their product as protecting nature as a whole. In choosing small animals such as the duck, Dawn has appealed not only to those saving nature and its inhabitants but also a child's innocent nature. As water washes the oil off the duck we understand how Dawn is suggesting that is product too can help wash away the the struggles of nature and its inhabitants endure