Wednesday, July 15, 2009
Michelle Okeke --- Lipton Tea Commercial
In this particular commercial, the element of nature that is spotlighted is the tea leaf. It's defined as being more than just a healthy alternative for a drink. They contrast the growth of a tea leaf with the sharp, clever moves of a break dancer, the graceful dive of a swimmer, and the energy of a crowd of young, vibrant party goers, to name a few. Lipton may be trying to break through the idea that tea is just a beverage enjoyed by the old, stuffy, and rich upper class, while also highligting nutritious benefits of such a natural beverage, such as the antioxidants. The choice to spotlight the sped-up growing process of tea leaves was smart, based on the fact that Lipton wants people to see that tea can do more than just be good for you. Apparently it's also a lot of fun.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.