This is a GE ad for a jet engine. The ad features a crane in the wild which gets clearance from an invisible control tower to take off, continues its flight over breathtaking views of the forest with a river flowing through it.
GE is attempting to promote itself as a green conscious company, while advertising for its new,more efficient jet engine. Not only does the new jet engine helps save fuel, but that in turn results in fewer emissions to the environment.
The ad has a comedic element to it, which, for some reason, reminds me of "a laughing jury is never a hanging jury". I guess a funny ad circulates more, and thus gathers a larger audience.
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