Tuesday, July 14, 2009
Nature in Advertisements: 7up Commercial
This ad was produced by 7up in the 1960's for the purpose of selling their carbonated beverage product. Nature is used to represent an active, modern lifestyle because 7up wants to claim that active, modern people drink their product. Skiing down snow-covered slopes and waterskiing across crisp, clear lakes helps to promote this idea. The sun is used to further convey the image of thirst. 7up is attempting to send the message that active people get thirsty, and when they are thirsty, 7up will be their beverage of choice.
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http://www.youtube.com/watch?v=dBiFEOTcas8
Nature in this Nature Valley advertisement is portrayed as an obstacle overcome by the granola bar- a natural product-which virtually becomes part of the mountain she is on. The woman in the ad is seen at the top of the mountain. The ad implies that the granola bar enabled the woman in the ad to hike up the mountain-as she is pictured by herself in short shorts and a tanktop.
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