Heinrichs p79-133

Survival, an international organization, is a movement for the protection of the rights of tribal people. This pro-tribal peoples organization believes that public opinion, and eventually public action, are powerful in bringing about beneficial change for these people. While we consider progress and advancement to be good for humanity and society, this is not the case for tribal people whose lands are being taken away from them. The idea or belief that progress is good is commonplace for us but not so much for tribal peoples. The website provides information, consisting of facts, statistics, stories and examples, on how progress is harmful for these people. And the audiences’ emotions are appealed by images of young and innocent tribal children displayed all over the website. In this case, a combination of both pathos and logos are used to appeal to the public.