Wednesday, July 15, 2009

Nature in Advertisements



Prius used nature in their commercial in the creative way of having people be the objects in nature. In doing this they emphasized the idea that their product brings together people and nature in a harmonious way that benefits each. A major selling point of the prius is its green capabilities, and in this instance it's using solar energy to create cool air instead of using up valuable resources. By starting with a desert setting and a powerful sun it then transitions into what their product does: create a cooler atmosphere for the owners of the car while at the same time protecting the environment, promoting harnmony between man, nature, and machine.

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