Heinrich 38-78

According to Heinrichs, rhetoric is the art of persuasion: getting your audience to agree with you. If I had to tell the story of my first college party to my mom, the story would most definitely be watered down. I would try to make it as realistic as possible, so that my mother believed me, whoever I would leave out destructive details, like drunken madness, little clothing etc. Because my mom is conservative I would have to appeal to her views and try to tell a story that upheld them as much as possible in order to avoid conflict. On the other hand, if I were telling a story of the very same arty to my friends, I would go about it in a completely opposite way. I would would play to my friends interests and exaggerate the aspects of the party that I know they would take interest in. Catering your argument/story to your target is the most important aspect of rhetoric and I think within that lies the true beauty or rhetoric.