Heinrichs Pg. 79-133

In past years we have seen "Feed the Children" commercials in which they show images of children who are malnourished. The organization shows children with extremely skinny bodies, no clean water to drink, and various other harsh conditions. They have appealed to the audiences emotional and sympathetic side thru the use of pathos. However in the end the commercials tactics change from pathos to logos. The organization presents various ways on how the audiences little donations can go a long way in improving the life of these children. Therefore "Feed the Children" have gone from appealing to emotion using pathos to reasoning thru the use of logos.