http://www.youtube.com/watch?v=dBiFEOTcas8
Nature is defined as organic through the natural setting of the background and the description of the granola bar. The purpose of the commercial is to portray that the nature valley granola bar is 100% natural, whole grains, and is delicious, which appeals to viewers who will want to purchase the product. I believe the person who created this commercial chose this particular setting as a representation of a natural place to go along with their motto “the energy bar nature intended”. It works with the overall goal for the commercial because it shows viewers that even though their product is considered an energy bar it is not only all natural, but delicious as well.
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