Heinrich's pg 77-133

Throughout the three chapters Heinrich's goes over pathos and logos.

Pathos: making an emotional appeal
Logos: using a logical appeal

An emotional appeal seems to have more of an affect on an audience. The person making the argument might include tid-bits of anger, patriotism, and emulation.

Take for example, the growing culture of martyrdom. In the Middle East, there is a negative sentiment towards the United States that is fueled by the foreign policies' one sided tilt towards Israel. People have risen up to claim that it is an injustice and something must be done. By committing altruistic acts such as suicide attacks as a type of redemption that is for the greater good of the movement. The culture has been influenced by the feeling of despair and they tend to agree with extremists. Even though a lot of emotional appeal is used, they don't neglect to mention the "common place" that becomes the assumption of an ideal that generally becomes widely accepted. (Death to America, to the infidels)

Because America sides with Israel and neglects the needs of Arab countries, they need to make concession through the spread of fear and death. That is the accepted reality that can be seen in the Middle East.

The elements that make up ethos and logos can be seen in many campaigns that are used to spread fear through terror.