Sunday, July 12, 2009
Nature in Advertisements
How is nature defined in your image or video? What is its purpose in the text? How does it contribute to the overall argument of the text? Why do you think the creators of this text decided to use this particular image of nature--how does it work with their overall goal for the print advertisement or commercial?
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2 comments:
http://www.youtube.com/watch?v=dBiFEOTcas8
Nature is defined as organic through the natural setting of the background and the description of the granola bar. The purpose of the commercial is to portray that the nature valley granola bar is 100% natural, whole grains, and is delicious, which appeals to viewers who will want to purchase the product. I believe the person who created this commercial chose this particular setting as a representation of a natural place to go along with their motto “the energy bar nature intended”. It works with the overall goal for the commercial because it shows viewers that even though their product is considered an energy bar it is not only all natural, but delicious as well.
http://www.youtube.com/watch?v=RJ82_jeJPHE
General Electric and Tampa Electric paired up to create a commerical in which nature is defined as dependent on human's ability to fix past misdeed; pollution. In the ad they chose the marshlands of Florida because it resonates with Tampa Electric's customers.
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